FLC Group, a large Vietnamese property developer, planned to start a new airline targeting both local and foreign aviation markets. The main purpose in setting up this new hybrid carrier is to bring clients to FLC’s holiday and golf resorts and diversify the offering in the crowded Vietnamese market.
ZGD was asked to offer its view on market positioning, brand concept and livery design.
Focus on refinement, relaxation and bridging land (green) and sea (blue) were indicated as key factor to stand out in the brand development.
To help the client differentiate itself in the crowded Asian aviation scene, we have purposely created liveries inspired by nature, art and local craft (bamboo weaving) with concepts which intend to reflect the vibrant and dynamic character of modern Vietnam.
Image Credits: ZERO G DESIGN