Skywest Australia

Skywest contacted ZGD to embark in a comprehensive re-branding exercise.
The company logo and its application to the livery was one of the focal points. The actual one was designed in a beautiful yet complex way requiring a long process for painting, being constructed on many layers and requiring a gradient effect.
The new logo design had to apply seamlessly across the fleet: A320, Fokker 50 and Fokker 100.

Being the main target group of the airline clients commuting to and from mining locations across Australia, with limited tourist traffic, the interiors had to be thought of as sturdy, durable yet with a fresh look which reflected Western Australian character. Leather for seat covers and non textile flooring for the whole cabin were considered as most appropriate.

It was requested to look at the new cabin attendants uniform and create a set of complementary scarf / tie. The selected print features a reference to aboriginal art. Furthermore, gold color was added to celebrate the 50 years of activity of Skywest.