Designinsight

From 2013 to 2017, a collaboration was established with Singapore/Norway based Designinsight, with clients located in Asia and USA.
The design process followed a strict format:

  • Requirements definition;
  • User Experience analysis. Whenever possible focus groups and / or surveys with specific users are carried out
  • Creation of user experience scenarios
  • Competition analysis, product positioning and design strategy
  • Design in all phases including prototyping and vendors/manufacturers management
  • Creation of branding, logo, corporate identity, packaging
  • Assist client till product launch

 

Some of the projects to which ZGD contributed are:

  • Portable wireless speaker
  • Archt Mini 360 degrees wireless speaker
  • Baby/Child-care sleep monitoring system
  • The Nail Edition premium packaging for professional nail care products
  • Panasonic portable IFE system for airlines
  • Mobile service robot
  • High end multi-use baby box

Image Credits: DESIGNINSIGHT, ZERO G DESIGN