Iberia

Mormedi, a Spanish design studio, contacted ZGD in 2006 in order to develop a portfolio of aviation client. In 2008 Iberia asked the team to generate a strategy for its fleet and cabin interiors future.

The fleet of A340s was aging, especially its interiors, and the competition begun to offer much better products (as full flat seat in Business). In parallel, the airline was facing the dilemma of the choice of new twin aisle planes, between the B777/787 and the B748i on one side, and the A330/350 and A380 on the other.

A preliminary study was conducted to help the airline orientate and define whether to start a retrofit on the current A340s with a very innovative product, or wait until the introduction of the new planes to do so and install just an improved version of the existing product on the current fleet.
The study was part of a bidding process for the Cabin Interior project.

The contribution of ZGD covered detailed insight in the aviation industry, spanning from seat manufacturers to latest products & seat concepts, from specific airlines seats typology to aircraft purchase plans, to name a few. Mormedi was supported in the creation of an aircraft interiors specialized team which helped them expand their market and gain visibility in the industry.

Image Credits: ZERO G DESIGN